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The Psychology of Options Pricing

Dan Ariely authored one of the best books I read in 2009 entitled Predictably Irrational. In this brief clip from his TEDtalk he demonstrates the powerful effect of options pricing. Ironically, the subject is The Economist magazine and they completely missed the opportunity to display their pricing prowess. They blew it! Big time!

On Pricing with PurposeDecember 17, 2009economics, price, pricing, verasageComment
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Creating Intangible Value

On Entrepreneurship, On Pricing with PurposeDecember 18, 2009price, rory sutherland, subjective theory, tedtalks, value
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Reason to kill time sheets #17

On Consulting, On Project ManagementDecember 16, 2009leadership, time sheets, verasage

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